Obstacles to investments in mobile payments: The perspective of merchants

The main objective of the ongoing research is to investigate obstacles and driving forces affecting merchants’ decision to invest in mobile payment solutions. The core aim of this paper is to present initial results of a desktop analysis revealing the current market situation, identifying main players, and estimating the structure of investment costs. In order to do that available secondary information was analyzed. The conducted analysis served to identify market fragmentation existing in the Swedish market due to existence of a number of competing mobile payment solutions. Another finding allows making conclusion, that retailers select to adopt already existing solutions, rather than developing own. Finally, the size of an organization and financial resources are important when making a decision to invest in a new payment solution.